Privacy policy

Unless otherwise stated below, the provision of your personal data is not required by law or contract, nor is it necessary for the conclusion of a contract. You are not obliged to provide the data. Non-provision has no consequences. This only applies insofar as no other information is provided in the subsequent processing operations.

“Personal data” means any information relating to an identified or identifiable natural person.

Server log files

You can visit our websites without giving any personal information. Every time you access our website, usage data is transmitted by your Internet browser and stored in log files (server log files). These stored data include, for example, the name of the page called up, the date and time of the call, the amount of data transferred and the requesting provider. This data is used exclusively to ensure the trouble-free operation of our website and to improve our offer. It is not possible to assign this data to a specific person.

Collection and processing when using the contact form

When using the contact form, we only collect your personal data (name, e-mail address, message text) to the extent that you have provided it. The data processing serves the purpose of establishing contact. By sending your message you agree to the processing of the transmitted data. The processing is based on Art. 6 (1) lit. a DSGVO with your consent. You can revoke your consent at any time by notifying us, without affecting the lawfulness of the processing carried out on the basis of the consent until revocation. We will only use your e-mail address to process your inquiry. Your data will then be deleted unless you have agreed to further processing and use.

Customer account

When you open a customer account, we collect your personal data to the extent specified there. The data processing serves the purpose of improving your shopping experience and simplifying the order processing. The processing is based on Art. 6 (1) lit. a DSGVO with your consent. You can revoke your consent at any time by notifying us, without affecting the legality of the processing that has taken place on the basis of the consent until the revocation. Your customer account will then be deleted.

Collection, processing and use of personal data for orders

When you place an order, we only collect and use your personal data to the extent necessary to fulfil and process your order and to process your enquiries. The provision of the data is necessary for the conclusion of the contract. A non-supply has the consequence that no contract can be concluded. The processing is based on Art. 6 (1) lit. b DSGVO and is necessary for the fulfilment of a contract with you. Your data will not be passed on to third parties without your express consent. The only exceptions to this are our service partners, who we need to process the contractual relationship, or service providers that we use for processing orders. In addition to the recipients named in the respective clauses of this data protection declaration, these include recipients of the following categories: Shipping service providers, payment service providers, merchandise management service providers, service providers for order processing, web hosters, IT service providers and dropshipping merchants. In all cases we strictly observe the legal requirements. The extent of data transmission is limited to a minimum.

Use of the e-mail address for sending newsletters

We use your e-mail address independently of the contract implementation exclusively for our own advertising purposes for newsletter dispatch, provided that you have expressly agreed to this. The processing is based on Art. 6 (1) lit. a DSGVO with your consent. You may revoke your consent at any time without affecting the legality of the processing that has taken place on the basis of the consent until revocation. To do so, you can unsubscribe from the newsletter at any time using the corresponding link in the newsletter or by notifying us. Your e-mail address will then be removed from the mailing list.

Use of the e-mail address for sending direct mail

We use your e-mail address, which we have received in the course of the sale of a good or service, for the electronic transmission of advertising for our own goods or services similar to those you have already purchased from us, unless you have objected to this use. The provision of the e-mail address is necessary for the conclusion of the contract. Failure to provide it will result in no contract being concluded. The processing is based on Art. 6 (1) lit. f DSGVO from the legitimate interest in direct advertising. You can object to this use of your e-mail address at any time by notifying us. You will find the contact details for exercising your objection in the imprint. You can also use the link provided for this purpose in the advertising e-mail. This will not incur any costs other than the transmission costs according to the basic tariffs.

WhatsApp newsletter

We will only use your mobile phone number to send our own advertising via WhatsApp if you have expressly agreed to this. By subscribing to our WhatsApp newsletter, you agree to have your phone number stored and to receive advertising about WhatsApp. The processing is based on Art. 6 (1) lit. a DSGVO with your consent. You may revoke your consent at any time without affecting the lawfulness of the processing carried out on the basis of your consent until revocation. To do so, you can unsubscribe from the newsletter at any time by notifying us or by removing yourself from the WhatsApp list. We do not pass on your mobile phone number to third parties and use it exclusively for sending our own advertising. The other subscribers to our newsletter do not see your mobile phone number and cannot send you Whatsapp messages, as this is not a group but a broadcast list.

Passing on the e-mail address to shipping companies for information on the shipping status

We pass on your e-mail address to the transport company within the framework of the contract processing, provided that you have expressly agreed to this in the ordering process. The forwarding serves the purpose of informing you by e-mail about the shipping status. The processing is based on Art. 6 (1) lit. a DSGVO with your consent. You can revoke your consent at any time by notifying us or the transport company, without affecting the legality of the processing that has taken place on the basis of the consent until the revocation.

Use of an external merchandise management system

We use a merchandise management system for contract processing within the framework of order processing. For this purpose, your personal data collected in the course of the order is transmitted to SelectLine Software GmbH, Otto-von-Guericke-Straße 67, 39104 Magdeburg.

Use of PayPal

All PayPal transactions are subject to the PayPal Privacy Policy. You can find it under https://www.paypal.com/de/webapps/mpp/ua/privacy-prev?locale.x=de_DE

Cookies

Our website uses cookies. Cookies are small text files that are stored in the Internet browser or by the Internet browser on the computer system of a user. If a user calls up a website, a cookie can be stored on the user’s operating system. This cookie contains a characteristic string of characters that enables the browser to be uniquely identified when the website is called up again. We use cookies for the purpose of making our offer more user-friendly, effective and secure. Furthermore, cookies enable our systems to recognize your browser even after a page change and to offer you services. Some functions of our website cannot be offered without the use of cookies. For these it is necessary that the browser is recognized even after a change of page. We also use cookies on our website for the purpose of analysing the surfing behaviour of our website visitors. Furthermore, we use cookies for the purpose of subsequently addressing page visitors on other websites with targeted, interest-related advertising. The processing is based on § 15 (3) TMG and Art. 6 (1) lit. f DSGVO from the legitimate interest in the above-mentioned purposes. The data collected from you in this way is pseudonymised by technical precautions. It is therefore no longer possible to assign the data to your person. The data will not be stored together with other personal data of yours. For reasons arising from your particular situation, you have the right to object at any time to the processing of your personal data in accordance with Art. 6 (1) f DSGVO. Cookies are stored on your computer. You therefore have full control over the use of cookies. By selecting the appropriate technical settings in your Internet browser, you can prevent the storage of cookies and the transmission of the data they contain. Cookies already stored can be deleted at any time. However, we would like to point out that you may not be able to use all functions of this website to their full extent.

Under the following links, you can find out how to manage the cookies in the most important browsers (including deactivating them):

Chrome Browser: https://support.google.com/accounts/answer/61416?hl=de

Internet Explorer: https://support.microsoft.com/de-de/help/17442/windows-internet-explorer-delete-manage-cookies

Mozilla Firefox: https://support.mozilla.org/de/kb/cookies-erlauben-und-ablehnen

Safari: https://support.apple.com/de-de/guide/safari/manage-cookies-and-website-data-sfri11471/mac

Use of Google Analytics

On our website we use the web analysis service Google Analytics of Google Inc. (1600 Amphitheatre Parkway, Mountain View, CA 94043, USA; “Google”). The data processing serves the purpose of analysing this website and its visitors. To this end, Google will use the information obtained on behalf of the operator of this website to evaluate your use of the website, to compile reports on website activities and to provide further services to the website operator in connection with website and internet use. The IP address transmitted by your browser within the framework of Google Analytics is not merged with other data from Google.

Google Analytics uses cookies that enable an analysis of your use of the website. The information generated by the cookies about your use of this website is usually transferred to a Google server in the USA and stored there. IP anonymisation is activated on this website. This means that your IP address will be shortened by Google within member states of the European Union or in other contracting states of the Agreement on the European Economic Area before. Only in exceptional cases will the full IP address be transferred to a Google server in the USA and shortened there.

Your data may be transferred to the USA. For data transfers to the USA, an adequacy finding of the European Commission is in place. The processing is based on Art. 6 (1) lit. f DSGVO from the legitimate interest in the needs-based and targeted design of the website. You have the right to object to the processing of personal data relating to you on the basis of Art. 6 (1) f DSGVO at any time for reasons arising from your particular situation.

You can prevent the storage of cookies by selecting the appropriate technical settings in your browser software; however, we would like to point out that in this case you may not be able to use all functions of this website to their full extent. You can also prevent the collection of data generated by the cookie and related to your use of the website (including your IP address) to Google and the processing of this data by Google by downloading and installing the browser plug-in available under the following link [https://tools.google.com/dlpage/gaoptout?hl=de]. In order to prevent the collection by Google Analytics across devices, you can set an opt-out cookie. Opt-out cookies prevent the future collection of your data when visiting this website. You must opt-out on all systems and devices in order for this to be fully effective. Click here to set the opt-out cookie: Disable Google Analytics. For more information on terms of use and privacy, please visit https://www.google.com/analytics/terms/de.html or https://www.google.de/intl/de/policies/.

Use of the remarketing or “similar target groups” function of Google Inc.

We use on our website the remarketing or “similar target groups” function of Google Inc. (1600 Amphitheatre Parkway, Mountain View, CA 94043, USA; “Google”). This function serves the purpose of analysing visitor behaviour and visitor interests. Google uses cookies to carry out the analysis of website usage, which forms the basis for the creation of interest-related advertisements. Cookies are used to record visits to the website and anonymous data on the use of the website. There is no storage of personal data of the visitors of the website. If you subsequently visit another website in the Google Display Network, you will see ads that most likely include previously viewed product and information areas. Your data may also be transferred to the USA. Data transfers to the United States are subject to an adequacy finding by the European Commission.

The processing is carried out on the basis of Art. 6 (1) lit. f DSGVO out of a legitimate interest in targeting visitors to the website with targeted advertising by displaying personalised, interest-based advertisements for visitors to the provider’s website when they visit other websites in the Google Display Network. You have the right to object to the processing of personal data concerning you pursuant to Art. 6 (1) f of the DPA at any time for reasons arising from your particular situation. To do so, you can permanently disable Google’s use of cookies by following the link below and downloading and installing the plug-in provided there: https://support.google.com/ads/answer/7395996?hl=de. Alternatively, you can disable the use of cookies by third parties by visiting the Network Advertising Initiative’s opt-out page at https://www.networkadvertising.org/choices/ and implementing the opt-out information provided there. For more information about Google Remarketing and its privacy policy, please visit: https://www.google.com/privacy/ads/

Use of Google Adwords Conversion Tracking

We use the online advertising program “Google AdWords” on our website and in this context conversion tracking (analysis of visits). Google Conversion Tracking is an analysis service of Google Inc. (1600 Amphitheatre Parkway, Mountain View, CA 94043, USA; “Google”). When you click on an ad placed by Google, a conversion tracking cookie is placed on your computer. These cookies have a limited validity, do not contain any personal data and are therefore not used for personal identification. If you visit certain pages on our site and the cookie has not expired, Google and we may recognize that you clicked on the ad and were directed to that page. Each Google AdWords customer receives a different cookie. This means that there is no way that cookies can be tracked across the websites of AdWords customers.

The information collected using the conversion cookie is used to compile conversion statistics. This tells us the total number of users who have clicked on one of our ads and been redirected to a page with a conversion tracking tag. However, we do not receive information that personally identifies users. The processing is carried out on the basis of Art. 6 (1) lit. f DSGVO from the legitimate interest in targeted advertising and the analysis of the impact and efficiency of this advertising. You have the right to object at any time, for reasons arising from your particular situation, to the processing of personal data relating to you on the basis of Art. 6 (1) f DSGVO. To do so, you can prevent the storage of cookies by selecting the appropriate technical settings in your browser software. However, we would like to point out that in this case you may not be able to use all the functions of this website to their full extent. You will then not be included in the conversion tracking statistics. Furthermore, you can deactivate personalised advertising for you in the settings for advertising on Google. You can also disable the use of cookies by third parties by visiting the Network Advertising Initiative’s opt-out page at https://support.google.com/ads/answer/2662922?hl=de and following the opt-out instructions provided there.

For more information and Google’s privacy policy, please visit: https://www.google.de/policies/privacy/

Use of Facebook Remarketing

On our website we use the remarketing function “Custom Audiences” of Facebook Inc. (1601 S. California Ave, Palo Alto, CA 94304, USA; “Facebook”). This function serves the purpose of targeting website visitors with interest-based advertising on the social network Facebook. For this purpose, the Facebook Remarketing Tag was implemented on the website. This tag is used to establish a direct connection to the Facebook servers when visiting the website. This tells the Facebook server which of our pages you have visited. Facebook assigns this information to your personal Facebook user account. When you visit the social network Facebook, you will then see personalized, interest-based Facebook ads. The processing is based on Art. 6 (1) lit. f DSGVO from the legitimate interest in the above-mentioned purpose. You have the right to object to the processing of your personal data in accordance with Art. 6 (1) f DSGVO for reasons arising from your particular situation. For this purpose you can deactivate the remarketing function “Custom Audiences” here. You can find more information on the collection and use of data by Facebook, on your rights in this regard and on ways to protect your privacy in the Facebook data protection notices at https://www.facebook.com/about/privacy/.

Duration of storage

After the contract has been completely processed, the data will initially be stored for the duration of the warranty period, thereafter taking into account legal, in particular tax and commercial retention periods, and then deleted after the period has expired, unless you have consented to further processing and use.

Rights of the person concerned

If the legal requirements are met, you are entitled to the following rights in accordance with Art. 15 to 20 DSGVO: right to information, to correction, to deletion, to restriction of processing, to data transferability. In addition, according to Art. 21 (1) DSGVO, you have the right to object to processing based on Art. 6 (1) f DSGVO and to processing for the purpose of direct advertising. Please contact us on request. You will find the contact details in our imprint.

Right of appeal to the supervisory authority

According to Art. 77 DSGVO, you have the right to complain to the supervisory authority if you believe that your personal data are being processed unlawfully.

last update: 25.04.2018