Unless otherwise stated below, the provision of your personal data is not required by law or contract, nor is it necessary for the conclusion of a contract. You are not obliged to provide the data. Non-provision has no consequences. This only applies insofar as no other information is provided in the subsequent processing operations.
“Personal data” means any information relating to an identified or identifiable natural person.
Server log files
You can visit our websites without giving any personal information. Every time you access our website, usage data is transmitted by your Internet browser and stored in log files (server log files). These stored data include, for example, the name of the page called up, the date and time of the call, the amount of data transferred and the requesting provider. This data is used exclusively to ensure the trouble-free operation of our website and to improve our offer. It is not possible to assign this data to a specific person.
Collection and processing when using the contact form
When using the contact form, we only collect your personal data (name, e-mail address, message text) to the extent that you have provided it. The data processing serves the purpose of establishing contact. By sending your message you agree to the processing of the transmitted data. The processing is based on Art. 6 (1) lit. a DSGVO with your consent. You can revoke your consent at any time by notifying us, without affecting the lawfulness of the processing carried out on the basis of the consent until revocation. We will only use your e-mail address to process your inquiry. Your data will then be deleted unless you have agreed to further processing and use.
When you open a customer account, we collect your personal data to the extent specified there. The data processing serves the purpose of improving your shopping experience and simplifying the order processing. The processing is based on Art. 6 (1) lit. a DSGVO with your consent. You can revoke your consent at any time by notifying us, without affecting the legality of the processing that has taken place on the basis of the consent until the revocation. Your customer account will then be deleted.
Collection, processing and use of personal data for orders
When you place an order, we only collect and use your personal data to the extent necessary to fulfil and process your order and to process your enquiries. The provision of the data is necessary for the conclusion of the contract. A non-supply has the consequence that no contract can be concluded. The processing is based on Art. 6 (1) lit. b DSGVO and is necessary for the fulfilment of a contract with you. Your data will not be passed on to third parties without your express consent. The only exceptions to this are our service partners, who we need to process the contractual relationship, or service providers that we use for processing orders. In addition to the recipients named in the respective clauses of this data protection declaration, these include recipients of the following categories: Shipping service providers, payment service providers, merchandise management service providers, service providers for order processing, web hosters, IT service providers and dropshipping merchants. In all cases we strictly observe the legal requirements. The extent of data transmission is limited to a minimum.
Use of the e-mail address for sending newsletters
We use your e-mail address independently of the contract implementation exclusively for our own advertising purposes for newsletter dispatch, provided that you have expressly agreed to this. The processing is based on Art. 6 (1) lit. a DSGVO with your consent. You may revoke your consent at any time without affecting the legality of the processing that has taken place on the basis of the consent until revocation. To do so, you can unsubscribe from the newsletter at any time using the corresponding link in the newsletter or by notifying us. Your e-mail address will then be removed from the mailing list.
Use of the e-mail address for sending direct mail
We use your e-mail address, which we have received in the course of the sale of a good or service, for the electronic transmission of advertising for our own goods or services similar to those you have already purchased from us, unless you have objected to this use. The provision of the e-mail address is necessary for the conclusion of the contract. Failure to provide it will result in no contract being concluded. The processing is based on Art. 6 (1) lit. f DSGVO from the legitimate interest in direct advertising. You can object to this use of your e-mail address at any time by notifying us. You will find the contact details for exercising your objection in the imprint. You can also use the link provided for this purpose in the advertising e-mail. This will not incur any costs other than the transmission costs according to the basic tariffs.
We will only use your mobile phone number to send our own advertising via WhatsApp if you have expressly agreed to this. By subscribing to our WhatsApp newsletter, you agree to have your phone number stored and to receive advertising about WhatsApp. The processing is based on Art. 6 (1) lit. a DSGVO with your consent. You may revoke your consent at any time without affecting the lawfulness of the processing carried out on the basis of your consent until revocation. To do so, you can unsubscribe from the newsletter at any time by notifying us or by removing yourself from the WhatsApp list. We do not pass on your mobile phone number to third parties and use it exclusively for sending our own advertising. The other subscribers to our newsletter do not see your mobile phone number and cannot send you Whatsapp messages, as this is not a group but a broadcast list.
Passing on the e-mail address to shipping companies for information on the shipping status
We pass on your e-mail address to the transport company within the framework of the contract processing, provided that you have expressly agreed to this in the ordering process. The forwarding serves the purpose of informing you by e-mail about the shipping status. The processing is based on Art. 6 (1) lit. a DSGVO with your consent. You can revoke your consent at any time by notifying us or the transport company, without affecting the legality of the processing that has taken place on the basis of the consent until the revocation.
Use of an external merchandise management system
We use a merchandise management system for contract processing within the framework of order processing. For this purpose, your personal data collected in the course of the order is transmitted to SelectLine Software GmbH, Otto-von-Guericke-Straße 67, 39104 Magdeburg.
Use of PayPal
Under the following links, you can find out how to manage the cookies in the most important browsers (including deactivating them):
Chrome Browser: https://support.google.com/accounts/answer/61416?hl=de
Internet Explorer: https://support.microsoft.com/de-de/help/17442/windows-internet-explorer-delete-manage-cookies
Mozilla Firefox: https://support.mozilla.org/de/kb/cookies-erlauben-und-ablehnen
Use of Google Analytics
On our website we use the web analysis service Google Analytics of Google Inc. (1600 Amphitheatre Parkway, Mountain View, CA 94043, USA; “Google”). The data processing serves the purpose of analysing this website and its visitors. To this end, Google will use the information obtained on behalf of the operator of this website to evaluate your use of the website, to compile reports on website activities and to provide further services to the website operator in connection with website and internet use. The IP address transmitted by your browser within the framework of Google Analytics is not merged with other data from Google.
Your data may be transferred to the USA. For data transfers to the USA, an adequacy finding of the European Commission is in place. The processing is based on Art. 6 (1) lit. f DSGVO from the legitimate interest in the needs-based and targeted design of the website. You have the right to object to the processing of personal data relating to you on the basis of Art. 6 (1) f DSGVO at any time for reasons arising from your particular situation.
Use of the remarketing or “similar target groups” function of Google Inc.
Use of Google Adwords Conversion Tracking
We use the online advertising program “Google AdWords” on our website and in this context conversion tracking (analysis of visits). Google Conversion Tracking is an analysis service of Google Inc. (1600 Amphitheatre Parkway, Mountain View, CA 94043, USA; “Google”). When you click on an ad placed by Google, a conversion tracking cookie is placed on your computer. These cookies have a limited validity, do not contain any personal data and are therefore not used for personal identification. If you visit certain pages on our site and the cookie has not expired, Google and we may recognize that you clicked on the ad and were directed to that page. Each Google AdWords customer receives a different cookie. This means that there is no way that cookies can be tracked across the websites of AdWords customers.
Use of Facebook Remarketing
On our website we use the remarketing function “Custom Audiences” of Facebook Inc. (1601 S. California Ave, Palo Alto, CA 94304, USA; “Facebook”). This function serves the purpose of targeting website visitors with interest-based advertising on the social network Facebook. For this purpose, the Facebook Remarketing Tag was implemented on the website. This tag is used to establish a direct connection to the Facebook servers when visiting the website. This tells the Facebook server which of our pages you have visited. Facebook assigns this information to your personal Facebook user account. When you visit the social network Facebook, you will then see personalized, interest-based Facebook ads. The processing is based on Art. 6 (1) lit. f DSGVO from the legitimate interest in the above-mentioned purpose. You have the right to object to the processing of your personal data in accordance with Art. 6 (1) f DSGVO for reasons arising from your particular situation. For this purpose you can deactivate the remarketing function “Custom Audiences” here. You can find more information on the collection and use of data by Facebook, on your rights in this regard and on ways to protect your privacy in the Facebook data protection notices at https://www.facebook.com/about/privacy/.
Duration of storage
After the contract has been completely processed, the data will initially be stored for the duration of the warranty period, thereafter taking into account legal, in particular tax and commercial retention periods, and then deleted after the period has expired, unless you have consented to further processing and use.
Rights of the person concerned
If the legal requirements are met, you are entitled to the following rights in accordance with Art. 15 to 20 DSGVO: right to information, to correction, to deletion, to restriction of processing, to data transferability. In addition, according to Art. 21 (1) DSGVO, you have the right to object to processing based on Art. 6 (1) f DSGVO and to processing for the purpose of direct advertising. Please contact us on request. You will find the contact details in our imprint.
Right of appeal to the supervisory authority
According to Art. 77 DSGVO, you have the right to complain to the supervisory authority if you believe that your personal data are being processed unlawfully.
last update: 25.04.2018